A technical solution may be defined as one that requires a change only in the techniques of the natural sciences demanding little or nothing in the way of change in human values or ideas of morality.
The creative destruction that social media is currently unleashing will change more than technology or the leader board of the Fortune 100. It is driving a qualitative shift in the nature of relationships between brands and their customers.
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The challenge is not to replace Obama but with who. It's not enough to just change up the uniform if we don't change the team and the game plan we won't save our country.
