A commercial society whose members are essentially ascetic and indifferent in social ritual has to be provided with blueprints and specifications for evoking the right tone for every occasion.

Topic:

Society,

Author:

Marshall McLuhan

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Who ever hears of fat men heading a riot or herding together in turbulent mobs? No – no your lean hungry men who are continually worrying society and setting the whole community by the ears.

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In the society where people are just parts in a larger machine individuals are unable to develop fully.

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