The difference between a movie star and a movie actor is this – a movie star will say 'How can I change the script to suit me?' and a movie actor will say. 'How can I change me to suit the script?'
If you walk down the street and smile at someone that will get passed on to the next person. That has the power to change someone's day.
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The creative destruction that social media is currently unleashing will change more than technology or the leader board of the Fortune 100. It is driving a qualitative shift in the nature of relationships between brands and their customers.
