If you asked an 18-year-old what they want to do with their life and the options are 'Transformers' or Lars von Trier he's probably shipping out for 'Transformers.' If you ask a 26-year-old what he wants to do 'Transformers' or Lars von Trier he'd probably pick Lars von Trier. So my sensibilities are changing as I change.
If you walk down the street and smile at someone that will get passed on to the next person. That has the power to change someone's day.
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The creative destruction that social media is currently unleashing will change more than technology or the leader board of the Fortune 100. It is driving a qualitative shift in the nature of relationships between brands and their customers.
