I think we're getting to the point where everyone's getting fat and everyone's getting allergic or claims to be allergic to something and people can't walk from their front door to their car without a bottle of water in their hand because they have to hydrate every three and half steps.
Can you design a Rorschach test that's going to make everyone feel something every time – and that looks like a Rorschach test? It's easy to show a picture of a kitten or a car accident. The question is how abstract can you get and still get the audience to feel something when they don't know what's happening to them?
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You want to make sure this particular car is going to please the customer and then you're going to be rewarded with something that is going to please the shareholder.
