You must do as your people do. If my people are poor I must be poor. People ask me 'Why don't you find a personal coach or a private car?' I can't. Then I won't be part of my people.
Can you design a Rorschach test that's going to make everyone feel something every time – and that looks like a Rorschach test? It's easy to show a picture of a kitten or a car accident. The question is how abstract can you get and still get the audience to feel something when they don't know what's happening to them?
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You want to make sure this particular car is going to please the customer and then you're going to be rewarded with something that is going to please the shareholder.
