Newspapers with declining circulations can complain all they want about their readers and even say they have no taste. But you will still go out of business over time. A newspaper is not a public trust – it has a business model that either works or it doesn't.
Perhaps the single most dramatic example of this phenomenon of software eating a traditional business is the suicide of Borders and corresponding rise of Amazon.
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I want to go out at the top but the secret is knowing when you're at the top it's so difficult in this business your career fluctuates all the time up and down like a pair of trousers.
