Dishonesty in government is the business of every citizen. It is not enough to do your own job. There's no particular virtue in that. Democracy isn't a gift. It's a responsibility.
Not since the digital revolution in the early '90s has technology placed such a comprehensive burden on business employees and individuals to reinvent their business plans services and products and themselves to keep pace with the changing marketplace.
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The business of the advertiser is to see that we go about our business with some magic spell or tune or slogan throbbing quietly in the background of our minds.