I don't want to tell President Obama how to make a speech. He's a much better speech maker than I am. But I think always to tell the truth in a sometimes blatant way even though it might be temporarily unpopular is the best approach.
There is small risk a general will be regarded with contempt by those he leads if whatever he may have to preach he shows himself best able to perform.
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I've found the best way is to not be scared of the attention but to be grateful for it and open to it. It makes my days better rather than being annoyed that people want my attention.