I don't think people understand that being poor means you have to work from dawn until dusk just to survive through the day. I think there's some notion that poor people lie about all day not doing anything.
Another Black Label motto. That's what I think life is. It's just another bridge to cross. You ask no questions. Whatever work it is you gotta do you gotta go over it under it through it around it to do it.
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There's an adage that is an apt description of the new dynamic at work between brands and consumers connected through social media: People support what they help to build. But now that many brands are launching community-driven cause marketing campaigns the challenge becomes what to do next?
