You need to know what makes artists tick. Having been through the process myself as a musician since I was an early teen gave me an advantage – understanding them from their point of view because it's about them it's not about you – it's their vision and what they're capable of achieving and you're the conduit.
I remember the first time I saw the 'Smells Like Teen Spirit' video. I will never forget that day. I just wanted to see Kurt Cobain's face. I had a feeling he was very cute. But I couldn't see his face. When I finally did see him he was even cuter than I imagined!
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Certainly my parents were a huge influence. They always expected the most out of all of us. And expected us to do our very best. I'm thankful to them for allowing me to do what I wanted to do.