It's true that humanity has seen a succession of crises wars and atrocities but this negative side is offset by advances in technology and cultural exchanges.
It's big production. It's huge. It's using studio technology to your benefit. You don't go in and play live and then just take the tapes and get them mastered. You have to create.
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In an age of social media and content being key it's important to change the mold where you have $100 000 to $150 000 for one video. I hired some guys that are young just out of college and we used some new far-less-expensive cameras and technology to make videos.
