For the blue-collar worker the driving force behind change was factory automation using programmable machine tools. For the office worker it's office automation using computer technology: enterprise-resource-planning systems groupware intranets extranets expert systems the Web and e-commerce.
I love the idea of anthropomorphizing machines. I love the idea of taking technology and giving it a personality.
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But in each case as a filmmaker who's been given sizable budgets with which to work I feel a responsibility to the audience to be shooting with the absolute highest quality technology that I can and make the film in a way that I want.
