I'm thrilled I'm grateful I'm blessed. I played for the world's greatest professional sports team in history. Once a Dallas Cowboy always a Dallas Cowboy.
When launching a product called an Energy Drink and named Red Bull a product that stimulates body and mind it is a short step to the roots where Red Bull came from. We have been doing this for 20 years – now it's called adventure sports extreme sports and outdoor sports.
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I think track is still one of the most exciting participant sports but we haven't been able to capitalize on that excitement through television and the print media.
