What's different here is that we have now technologies that allow these life science companies to bypass classical breeding. That's what makes it both powerful and exciting.
Many of the mainstream agricultural scientists especially at the agricultural schools but at all of our major universities are tied into all sorts of contractual relationships and consulting relationships with the life science companies.
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We're losing track of the vastness of the potential for computer science. We really have to revive the beautiful intellectual joy of it as opposed to the business potential.