Science has yet to isolate the Godiva Chocolate or Prada gene but that doesn't mean your weakness for pricey swag isn't woven into your DNA. According to a new study of identical twins it's less TV ads or Labor Day sales that make you buy the things you do than the tastes and temperaments that are already part of you at birth.
More and more NFL players have been willing their bodies to science so that their brains can be studied even if they die of other causes.
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When I began in 1960 individuality wasn't an accepted thing to look for it was about species-specific behaviour. But animal behaviour is not hard science. There's room for intuition.