The toughest thing about the power of trust is that it's very difficult to build and very easy to destroy. The essence of trust building is to emphasize the similarities between you and the customer.
People who avoid the brick walls – all power to ya but we all have to hit them sometimes in order to push through to the next level to evolve.
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What makes Superman a hero is not that he has power but that he has the wisdom and the maturity to use the power wisely. From an acting point of view that's how I approached the part.