Suppliers and especially manufacturers have market power because they have information about a product or a service that the customer does not and cannot have and does not need if he can trust the brand. This explains the profitability of brands.
There is that indescribable freshness and unconsciousness about an illiterate person that humbles and mocks the power of the noblest expressive genius.
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All human laws are properly speaking only declaratory they have no power over the substance of original justice.