I am a happy person and I choose to be a positive person. I think some people think my life has been tragic and there have been these horrible dramas but things really have been and are fine.
Instead of yelling and spanking which don't work anyway I believe in finding creative ways to keep their attention – turning things into a game for instance. And when they do something good positive reinforcement and praise.
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I'd like to feel that an advertiser gets something extra when they advertise with us – a certain humanity that comes from upbeat and positive human interest letters and success stories.