We are a consumer company and our success is directly linked to our users trusting us. Therefore we have the same incentive as the user: they want to see relevant advertising so their experience of Google is positive and we want to deliver it.
My parents leaving a third world country to a first world country and building from nothing – that's really inspiring to me and it's influenced me in a positive way.
Next Article
At any rate I can only see such a success having positive effects for everyone particularly as our anticipation of the World cup would only increase further.