Most people read poetry listening for echoes because the echoes are familiar to them. They wade through it the way a boy wades through water feeling with his toes for the bottom: The echoes are the bottom.
With several different kinds of poetry to choose from a man would decide that he would like best to be an epic poet and he would set out in conscious determination on an epic poem.
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In poetry you must love the words the ideas and the images and rhythms with all your capacity to love anything at all.