When I go to movies and I love the movie it's because it feels like it articulated something about how we're living now and also gives me some insight into my own life. I feel actually altered after having seen it.
I actually have a thing about proper nouns. They clang on my ear in a weird way when I hear them dropped into movies.
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A lot of times we're just sold these movies that are really cynically conceived and marketed and they just want you there opening weekend before everybody finds out it's not so good.