People know that they're going to see something which is entertaining but challenging as well because of the form it's in. It's dance theatre and it requires you to use your imagination – it's not straight forward.
Imagination is as vital to any advance in science as learning and precision are essential for starting points.
Next Article
Every day the eye is subject to a thousand tiny shocks as a thousand industries compete for the eye-kick the visual hook that will lock the consumer into product for that crucial second where the tiny – or not so tiny – leap of the imagination is made.
