In the beginning we had a great deal of freedom and Jerry wrote completely out of his imagination – very very freely. We even had no editorial supervision to speak of because they were in such a rush to get the thing in before deadline. But later on we were restricted.
Reading a hard copy book and reading a book on an iPad are slightly different experiences. What they both have in common though is that you must engage your imagination in the process.
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In this drawing we just let our imagination run wild. We visualized Superman toys games and a radio show – that was before TV – and Superman movies. We even visualized Superman billboards. And it's all come true.
