Let's hope brands recognize that the true power of this technology is not its reach but its ability to communicate substance that adds meaning to our lives. Otherwise brands will be investing in technology that consumers simply won't buy.
Any institution faces two basic choices if they hope to spark new ideas. One is to leverage the brains trust within their organization by creating a special event dedicated to new thinking. The other is to look outside themselves to stimulate solutions.
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And if there's any hope for America it lies in a revolution and if there's any hope for a revolution in America it lies in getting Elvis Presley to become Che Guevara.
