No matter what message you are about to deliver somewhere whether it is holding out a hand of friendship or making clear that you disapprove of something is the fact that the person sitting across the table is a human being so the goal is to always establish common ground.
The two most misused words in the entire English vocabulary are love and friendship. A true friend would die for you so when you start trying to count them on one hand you don't need any fingers.
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But it all comes down to friendship treating people right.