Fairness forces you – even when you're writing a piece highly critical of say genetically modified food as I have done – to make sure you represent the other side as extensively and as accurately as you possibly can.
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A few years ago kids from poor areas in France were asked to draw items of food. For a chicken they drew a drumstick. For a fish they drew a fish stick. Those are extremes but there is a lot that needs to be done to help children discover good food.