I want Americans to enjoy food. I want them to celebrate food. I want them to on occasions to have big cakes and great things. And I want them to indulge.
Heads know that failing to invest in good nutritious food is a false economy and parents won't tolerate reconstituted turkey being put back on the menu.
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I wouldn't say that processed food ready meals and even takeaways aren't relevant to modern life it's just that over the past 40 years there are three generations of people who have come out of school and gone through their home life without ever being shown how to cook properly.