I wasn't passionate about food until I'd been cooking for a while. I started long before food became part of the mainstream media. I just wanted to cook period.
As the earth spins through space a view from above the North Pole would encompass most of the wealth of the world – most of its food productive machines doctors engineers and teachers. A view from the opposite pole would encompass most of the world's poor.
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Basically there are two things we know: Everybody has less time and the general public is demanding better food – better in terms of quality and better in terms of flavor.
