As a shy kid growing up in Sheffield I fantasized about how it would be great to be famous so I wouldn't actually have to talk to people and feel awkward. And of course as we all know from fairy stories when you achieve that ambition you find out you don't want it.
There's the famous thing that the A&R man from the record company is supposed to do: He's supposed to come into the studio and listen to the songs you've been recording and then say 'Guys I don't hear any singles.' And then everybody falls into a terrible depression because you have to write one.
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Pulp existed for 12 years before we got famous. Now you could say that was just lack of imagination but it's some kind of quality isn't it? Tenacity. You could also say it was sloth.