Some of us are interested in directors but really the vast majority of us are interested in actors. You experience the films through the actors so they're all locked into your imagination in some kind of layer of fantasy or hatred or wherever they settle into your imagination.
My own experience is that a certain kind of genius among students is best brought out in bed.
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No one ever pretended that shopping for anything is a rational experience. If it were would there be Fluffernutter? Laceless sneakers? Porkpie hats? Would the Chia Pet even exist?