Corporate America cannot afford to remain silent or passive about the downward spiral we are undergoing. It cannot turn a blind eye to how difficult the experience of life is for so many of their customers.
If someone is making a judgment when they don't have firsthand experience it's intolerant. How can you make a judgment on something you don't know about?
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Ultimately it's possible that social media platforms will be designed as templates that the users themselves customize in terms of the best way to express their community and experience of life and brands will have to simply follow suit.