I'm a latecomer to the environmental issue which for years seemed to me like an excuse for more government regulation. But I can see that in rich societies voters are paying less attention to economic issues and more to issues of the spirit including the environment.
I am on the board of corporations who contribute both to environmental problems and their solutions. And I am on the NGO side: the Earth Council and other organizations.
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Address these environmental issues and you will address every issue known to man. And we keep dabbling in things that aren't really that important in the long term.
