I think of it as a good opportunity to let in particular school kids know that this job and other interesting jobs in science and engineering are open to anyone who works hard in school and gets a good education and studies math and science. And that it's not just for a select group of people.
I did get a very fine education and not just in science. It took some pressure on the part of my elders to convince me that I really should take an interest in humanities.
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My parents always made education and school the number one priority. They believed that an education is the best gift you can give to your child.