The wisdom of crowds works when the crowd is choosing the price of an ox when there's a single numeric average. But if it's a design or something that matters the decision is made by committee and that's crap. You want people and groups who are able to think thoughts before they share.
I learn my lines while on the golf course. I try to do two or three things at once. I have ideas for books all the time I have ideas for paintings all the time and I write them all down. I take my sketchpad and my iPad which I design on and I do sit down and do specific tasks at specific times.
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The basic problem is that web 2.0 tools are not supportive of democracy by design. They are tools designed to gather spy-agency-like data in a seductive way first and foremost but as a side effect they tend to provide software support for mob-like phenomena.