I remember in high school trying to get home from water-polo practice in time so I could see Happy Days on television when it first came on because I was so blown away by it. It was just such a cool thing.
We believe the ice sheet was not around all the time. It was only around during cool snaps of the climate.
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In the old days a TV sync was perceived as not so cool or whittling away at your indie cred. Now it's seen as much more of an opportunity than a sellout as a way to find fans who wouldn't have ordinarily come across their genre of music.
