Well I look at it like this: When you go to a restaurant the less you know about what happens in the kitchen the more you enjoy your meal. If the soup tastes good everything's cool and you don't necessarily want to know what's in it. The same thing holds true with movies.
People spend hours constantly checking and tweeting and Facebooking. And it's cool to check up on your friends and see what's going on in the world but it's not cool to spend five hours of your day on the computer looking at the Internet.
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It's really cool to know that you've put something together that isn't for a particular audience. It's so often that a TV show can really only speak to one sect of the population and this really is something that appeals to a worldwide fan base. People who are into the pursuit of knowledge. Their reaction has meant the world to us.