I don't think generally speaking people become writers because they were the really good really cool attractive kid in class. I'll be honest. This is our revenge for people who were much better looking and more popular than us. I was a bit like that I suppose.
The cool thing about music is no one can take music away from you writing wise.
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If you can get a teen leader in each sector of a student population you can pull people in. Everybody wants to get involved but most are too afraid. When they see a person they think is cool leading it they're first to join.