I've always been scared of advertising folk. I've met them at parties and I've been to their offices and I've always found them intimidatingly cool. At one company I visited they held their meetings in a caravan that had somehow been installed in the place a rather more exotic place to gather than the typical BBC glass box.
Survival in the cool economics of biology means simply the persistence of one's own genes in the generations to follow.
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I was trying to break out of the suburbs and when I did break out I don't think I took my whole self with me – I think I played a role of being too cool and hip.
